1. Introduction

Active Mom Fitness LLC ("we," "our," or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.activemomfitness.com and www.corefunctionfitness.com or purchase our products and services.

Please read this policy carefully. By using our websites or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

Both websites are owned and operated by Active Mom Fitness LLC and its founder, Ashley Reid (collectively referred to herein as "Active Mom Fitness LLC").

2. Information We Collect

2a. Information You Provide Directly

We may collect the following personal information that you voluntarily provide to us:

Full name and email address
Billing address and payment information (processed securely by Stripe and/or Podia; we do not store full card details)
Username and password (for account access)
Health and fitness information you voluntarily share when registering for programs
Communications you send us through contact forms or email

2b. Information Collected Automatically

When you visit our websites, we may automatically collect certain technical information, including:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited and time spent on pages
Referring website addresses
Access times and dates

2c. Cookies and Tracking Technologies

Our websites may use cookies and similar tracking technologies to personalize your experience. A cookie is a small text file placed on your device by a web server. Cookies cannot be used to run programs or deliver viruses to your computer.

We use cookies to:

Keep you logged in to your account
Remember your preferences
Analyze website traffic and usage patterns
Improve the functionality of our site

You may choose to accept or decline cookies through your browser settings. Note that declining cookies may affect the functionality of certain parts of our website.

3. How We Use Your Information

We use the information we collect for the following purposes:

To process your purchases and provide access to digital products and programs
To create and manage your account
To send transactional emails including order confirmations and access instructions
To send marketing and educational communications (with your consent; you may opt out at any time)
To respond to your inquiries and provide customer support
To improve our website, products, and services
To analyze usage patterns and generate aggregate statistics
To comply with legal obligations
To detect and prevent fraud or unauthorized access

4. Email Communications

By providing your email address, you consent to receive communications from us, including marketing emails, program updates, and educational content. You may opt out of marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email, or by contacting us directly.

Please note that opting out of marketing emails will not prevent you from receiving transactional emails related to your purchases or account access.

Our email practices comply with the CAN-SPAM Act.

5. How We Share Your Information

We do not sell, rent, or lease your personal information to third parties. We may share your information only in the following limited circumstances:

With Stripe and Podia to process payments and deliver digital products
With email service providers to send communications on our behalf
With website analytics providers to help us understand site usage (data is aggregated and anonymized where possible)
If required by law, subpoena, or other legal process
To protect the rights, property, or safety of Active Mom Fitness LLC, our users, or others
With your explicit consent

All third-party service providers are contractually obligated to use your information only as necessary to perform services on our behalf and in compliance with applicable privacy laws.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. We may also retain certain information as required by law or for legitimate business purposes such as resolving disputes or enforcing our agreements. If you would like to request deletion of your account and associated data, please contact us.

7. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

The right to access the personal information we hold about you
The right to correct inaccurate or incomplete information
The right to request deletion of your personal information (subject to legal retention requirements)
The right to opt out of marketing communications at any time
The right to data portability (where applicable)
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to opt out of its sale (we do not sell personal data)
If you are located in the European Economic Area (EEA), you may have rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us through the contact form on our website.

8. Children's Privacy

Our services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected information from a minor without parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child, please contact us immediately.

9. Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, loss, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

10. Third-Party Links

Our website may contain links to third-party websites, including platforms where our books or other products are available for purchase. This Privacy Policy applies only to our websites. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this document. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us through the contact form on our website.

Active Mom Fitness LLC