Maternal Wellness Expertise for Organizations Building Products, Programs, Services, and Education for Mothers
Ashley Reid works with companies, healthcare organizations, nonprofits, and publications to translate maternal exercise research into practical guidance, credible programs, and messaging that resonates with pregnant and postpartum mothers.
Why Organizations Seek Maternal Wellness Expertise
Mothers increasingly seek guidance to stay active, recover well, and manage the physical demands of pregnancy and postpartum life. Organizations are responding by developing programs, products, and educational resources for them. Yet many moms report feeling unprepared for postpartum recovery and unsure what guidance to trust.
In response, healthcare organizations, wellness companies, nonprofits, and publications are expanding programs, products, and educational resources focused on maternal wellness.
Maternal health research continues to evolve, yet developing practical guidance for mothers requires specialized expertise. Organizations developing programs, resources, and messaging must ensure their work reflects current evidence and the real experiences of pregnant and postpartum women.
Evidence & Impact
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Founder of Active Mom Fitness®
Maternal wellness platform reaching 33,000+ annual website visitors and 54,000+ monthly social reach, with highly engaged moms navigating pregnancy and postpartum
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Author
Published in April 2026 by Bloomsbury Academic, Active Mom: Your Guide to Feeling Strong and Confident in Pregnancy, Postpartum, and Beyond is the resource every mom deserves to feel strong and confident.
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Award Winner & Selected Judge
4x winner of “Best Exercise Program for New and Expecting Moms” by Philadelphia Family Magazine. 2x selected International Judge for AusActive.
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Creator of Core, Function and Fitness®
Step-by-step framework helping moms stay active through pregnancy, return to exercise after baby, and feel strong and confident in all stages of motherhood.
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Education for Fitness Professionals
Two CEU-approved courses are accessible to 90,000 fitness professionals worldwide on the ACE Fitness platform. Two live in-person or virtual trainings are available for CEUs.
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Presenter & Educator
Conference presentations include: ACSM, HFA, SHAPE, Canfitpro, Medical Fitness Association, and IDEA.
How Organizations Work With Ashley
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Team Education & Workshops
Ashley delivers educational sessions that help organizations understand the physical realities of pregnancy, postpartum recovery, and the evolving demands of motherhood.
Grounded in exercise science and her Core, Function & Fitness® framework, these sessions translate maternal exercise research and real maternal experience into practical insights for teams developing products, programs, services, and education for mothers.
Ashley speaks to healthcare and wellness organizations, fitness professionals, employer wellness programs, conferences, and community audiences.
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Subject Matter Expert Advisory
Ashley advises organizations developing products, programs, and educational resources for mothers.
Her expertise centers on maternal exercise science, the physical demands of motherhood, and the barriers that influence whether mothers stay active during pregnancy and postpartum.
Ashley works with teams to shape exercise guidance, program frameworks, messaging, and educational content so that maternal wellness initiatives reflect both current research and real maternal experience.
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Maternal Exercise Program & Content Review
Ashley provides expert review of maternal fitness guidance prior to publication or program launch.
She evaluates exercise programs, app content, articles, and wellness courses related to pregnancy and postpartum activity.
Reviews include written feedback, annotated content review, and advisory discussions with internal teams to strengthen the clarity, credibility, and practical value of maternal fitness resources.